TAGS: Hair Care
Henkel has completed the expansion of Beauty Care production plant in Russia. The manufacturing facility in Noginsk is the only owned production site of the company’s Beauty Care business in Russia. Since its acquisition in 2013, Henkel has been investing in reconstruction, modernization and expansion of its manufacturing and logistics capacities.
“Russia is an extremely significant market with great potential for us. It is important to produce locally in order to quickly respond to changes in demand and consumer preferences,” said Sergey Bykovskih, President Henkel Russia and general manager Beauty Care Russia & CIS.
Expansion to Increase Production Capacities
The new phase of investments allowed the company to increase its production capacities almost by half – from 200 million to 320 million units of finished products per year, and almost double the storage space to 3,000 pallet positions.
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For a long time, Henkel has been a reliable partner for the Moscow region, and we are very pleased that the company continues its investments in the region. The opening of a new production building in Noginsk will create additional workplaces with competitive wages for the residents of the Bogorodsky District,” said Vadim Khromov, deputy chairman of the government of the Moscow region.
New Facility to Manufacture Shampoos for Hair Dyes
The new production lines will manufacture liquid products – shampoos, balms, and oxidizers for hair dyes under such brands as Palette, Fa, Schauma, Syoss, Taft, Gliss Kur, Shamtu. This project will allow Henkel to reduce the volume of imported products, quickly and flexibly respond to changing demand and market needs. Products will be delivered to all regions throughout Russia and most of the CIS countries.
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The expansion of our production in Noginsk opens up great opportunities and increases our export potential. We consistently invest in production, innovation, and most importantly, in our employees,” added Bykovskih.
The opening ceremony was attended by representatives of the Russian-German Chamber of Commerce, the Association of European Businesses, the Embassy of the Federal Republic of Germany in Russia, the management of Henkel and other high-ranking guests.
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Additional facilities of the plant will help to manufacture beauty care products not only for the local market, but also for the export to external markets and this demonstrates the high level of the investment infrastructure in the Moscow region. We are pleased that the region can offer all necessary opportunities for the growth and development of our residents,” added Khromov.
Source: Henkel