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HCT Group Presented Products Under the Concept Elemental Beauty at Make Up in New York

Published on 2014-10-21. Author : SpecialChem

HCT Group celebrated another hugely successive year at MakeUp in New York, showcasing the very latest innovative technology at the unique BtoB make up event.

With a strong focus on Elemental Beauty, the cutting edge HCT & Beauty team presented a capsule collection of multifunctional products with transformative hybrid formulas.

At the two day event HCT unveiled products that saw a return to simplicity for modern beauty regimes. Multifunctional products, user friendly tools and technologically advanced formulations were presented, alongside HCT’s carefully selected range of innovative, ergonomic and easy-to-use packaging.

Angela Umelo, Director of Product Innovation, HCT Group comments: "The paradox of choice is helping to drive this "back to basics" trend as we seek to simplify our options in the hectic modern world. Our collection aims to cut straight to the key consumer needs, from oil control through to anti-aging, with simple innovative solutions and a strong focus on convenience and performance. The textures are unique and encompass highly effective ingredients that are essential to life such as water, oxygen and amino acids"

About HCT Group

Founded by Chris Thorpe in 1992, HCT began as a small London-based cosmetics design and manufacturing company. HCT has since expanded to eight offices globally, which collectively provide manufacturing, design and product development services relating to filled goods, brushes, airless pumps, point of sale and metals, including the globally patented Cooling Tip Technology™.

HCT continues to be a family business with Tim Thorpe as current CEO and president. Under his leadership, HCT Group has grown to include two plastic injection factories, one metal injection and stamping facility, an electroplating facility, a brush factory, a fill and assembly facility and a partner airless pump factory. A third plastic injection facility is planned for 2014.

In recent years HCT Group has expanded to include turnkey solutions, giving select clients a full service experience. With the addition of point of sale and brand management divisions, HCT’s comprehensive offering conveniently manages the process from concept to creation, overseeing logistics, formulation, filling, engineering, manufacture, point of sale design and brand launch strategy.

Source: HCT Group

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