TAGS: Perfumes & Fragrances Toiletries
Givaudan unveils a breakthrough evolution of its industry-leading MoodScentz™ fragrance and oral care flavors design program. The newly upgraded MoodScentz™+ redefines understanding of emotional experience while introducing a new neurobiology measurement capability based on extensive data mining.
Scientific & Consumer-proven Mood Benefits
MoodScentz™+ now allows perfumers and oral care flavorists to create compositions that positively enhance emotions, covering an extensive range of positive moods:
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Relax & Unwind
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Invigorate & Recharge
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Happy & Blissful
MoodScentz™+ relies on patent-pending creative
fragrance and
oral care flavors design based on combinations of ingredients with specific scientific and consumer-proven mood benefits.
MoodScentz™+ enables the identification and creation of solutions to deliver a new cartography of emotions for scent and taste. By unlocking a deeper understanding of consumer needs, the upgraded platform broadens the potential for mood-enhancing across all fragranced product categories and oral care flavors.
In a world where mental health has become a top priority, with 85% of people thinking that fragrance can positively impact their mood and well-being, MoodScentz™+ perfectly reflects Givaudan’s ability to develop tailored solutions that respond to changing consumer needs. The upgraded platform is the result of four years of partnership with world-renowned academic leaders and a heritage of more than 35 years in neuroscience research.
The revolutionary research behind MoodScentz™+ builds upon the Company’s existing neurobiology innovation:
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Reliable mood-enhancing fragrance and oral care flavor design algorithms covering an extensive olfactive palette and supporting all product categories
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Real-time emotional response measurement, using the novel InSituScanz™ brain-imaging capability, available worldwide
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Scientific validation with more than 7,000 people through a combined approach using InSituScanz™, verbal and non-verbal techniques
This ground-breaking MoodScentz™+ advance demonstrates Givaudan’s ongoing commitment to developing technologies for a brighter future, in line with the Company's purpose of ‘Creating happier, healthier lives with love for nature’.
Explore Oral Care Range from Givaudan
Source: Givaudan
