TAGS: Toiletries
Givaudan raises the bar on hygiene technologies with the launch of its SaniScent™ platform, one of the industries' most comprehensive technologies that reinforce hygiene to improve overall health and wellbeing for consumers.
Boosting Sense of Hygiene
This initiative is powered by exclusive consumer insights on consumer attitudes toward hygiene and how the psyche has shifted as a result of the pandemic.
Today 83% of consumers wash their hands more frequently, while 39% are doing their laundry more often. The focus on hygiene has also led to a 48% increase in the purchase of liquid soap and a 47% increase in surface cleaners.
The SaniScent™ platform provides customers with six technologies that will be able to reassure, protect, reward, and reinforce the sense of hygiene in all product categories. The platform includes:
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SaniScent™ Essential Oils
Conveying the hygiene message through a collection of essential oils which cover a wide range of olfactive territories.
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SaniScent™ Pure
A unique blend of perfumery ingredients exhibiting secondary benefits, bacteria growth inhibition activity, and the potential of reducing virus viability.
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SaniScent™ Protect
The proprietary technology with a bacteria growth inhibition secondary benefit. It can be used with a wide variety of olfactive directions and has been optimized for cosmetics and personal care products.
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Micellar fragrances
Designing gentle clean formulations across all categories.
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Hygiene heart capsules
Boosting the hygiene profile of our fragrance encapsulation technologies.
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Phytogaia™ hygiene collection
Natural purification inspired by phytoncides.
“Since the
pandemic, consumers have re-prioritized their hygiene and wellbeing. This change in behavior has led to a demand for higher expectations in hygiene offerings that can effectively deliver a strong combination of hygiene and sensorial benefits. The SaniScent™ platform is the most comprehensive range of hygiene technologies to date and delivers on this consumer demand by empowering customers to offer end-users olfactive directions across all hygiene and care categories,” stated Jeremy Compton, global head of Science & Technology for Fragrances.
The launch of the SaniScent™ platform furthers Givaudan’s leadership in the hygiene and care space, in line with its purpose of creating happier, healthier lives with a love for nature.
Explore Product Range from Givaudan
Source: Givaudan
