TAGS: Natural/ Organic
Perfumes & Fragrances
Givaudan to unveil ‘Naturals at Origin’, a strategic approach for the sourcing, development and innovation of responsible naturals directly in the country of origin. Givaudan’s longstanding 250-year heritage and company’s purpose of creating for happier, healthier lives with love for nature, has directed the strategic development of ‘Naturals at Origin’.
Givaudan Expands Network of Suppliers
As a pioneer in sourcing
natural ingredients at origin since 2008, Givaudan has strengthened its approach by expanding its exclusive network of suppliers around the world and by supporting the local communities through its various responsible sourcing initiatives.
“
Givaudan has always been a leader in protecting and developing natural ingredients with the future of perfumery in mind building a ‘force for good’ business. We are committed to supporting and working with farmers and their communities, and also innovating to enrich the perfumers’ palette in a responsible way,” said president of Givaudan’s Fragrance & Beauty, Maurizio Volpi.
Recent Acquisitions Help in Reaching Target
Recent acquisitions like Centroflora,
Naturex, and
Albert Vieille have brought specialized expertise in natural ingredients, such as agronomy, helping us prepare for the future as well as reach company’s ambitious targets to bring a positive impact on the environment by reducing carbon footprint.
About 100 new naturals were entered into the perfumery palette over the last three years allowing the perfumers to create new formulations for customers that are nature-conscious.
“
Our new ‘Naturals at Origin’ global strategy is delivering a superb palette of naturals, supporting our label Orpur®, and increasing our capability to create nature-conscious fragrances in line with our Naturality Platform™,” added Volpi.
Source: Givaudan