TAGS: Decorative Cosmetic
Geka, manufacturer of brushes, applicators and complete packaging systems for the cosmetics industry, announces the launch of product categories available with 3D configuration. The state-of-the-art tool easily creates a make-up product tailored to your brand and meeting users’ requirements when it comes to aesthetics, functionality, and make-up performance.
Real-time Solutions to Develop Products
By combining Geka’s packaging and applicator expertise, along with digital knowledge, the company provides users with an efficient real-time solution to develop products and transform a lengthy and costly process.
With over 150 stock components and thousands of combinations, the user can find a perfect match by selecting different criteria: desired make-up result, type of applicator, packaging filling volume or material, to name a few options.
The new product categories are an ideal way for Geka's customers to view the options that fit best their requirements and jump straight into the customization process without delay.
Shows Results in Dynamic 360° Vision in AR App
Sharing the result has never been easier, using the integrated share function or even by showing your creation via augmented reality: all virtual packs are AR enabled, giving users the possibility to visualize pack designs as virtual prototypes. The results can be projected onto any shelf or surface in dynamic 360° vision in the augmented reality app.
The new product categories for configuration come along in a new design, paired with significantly improved user-experience and speed-up loading time. Users are automatically guided through the configuration for an unmatched easy use.
Source: Geka