TAGS: Perfumes & Fragrances
Firmenich has inaugurated an innovative Fine Fragrance Atelier in China. The fragrance house will provide easy access to all fine fragrance capabilities under one roof, closer to the fine fragrance market in downtown Shanghai, China. It will be available to all local customers in China and global customers worldwide.
Growth of Fine Fragrance in China
Jerry Vittoria, President, Fine Fragrance Worldwide commented, “
Firmenich’s new Shanghai Fine Fragrance Atelier embodies the passion of perfumery and embraces the growth of Fine Fragrance in China. Our new, one-of-a-kind Fine Fragrance Atelier will help us better collaborate and co-create with our customers to deliver quality, creativity, value and growth.”
Paul Andersson, President, Firmenich China added, “
We established our first office in China over 30 years ago, and after the opening of our Zhangjiagang manufacturing site earlier this year, this new investment in the heart of the Fine Fragrance community in Shanghai further reinforces our strong commitment to China, our second largest market worldwide.”
Atelier Delivers Strength of Firmenich
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All the strengths of Firmenich are delivered by the atelier: creativity, innovation, ingredients, technology and sustainability.
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It houses a cross-functional team, including Sales, Development, Marketing and Creation.
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The Sales teams will provide superior client service through proximity.
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The Development teams will deliver China-driven initiatives for local clients and provide strong local support for global clients.
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The Marketing teams to focus on understanding both local market preferences and consumer insights.
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Lastly, the Creation teams will include a full-time Fine Fragrance perfumer and will leverage global Fine Fragrance perfumers for all local creations.
Master Perfumer Nathalie Lorson, who is based in Paris said, “
When I’m in China, I’m touched by both its tradition and modernity. China is a huge source of inspiration. It is a country of contrasts, with a rich history of perfumery in ceremonies, rituals, performances and cuisine, yet China also exemplifies innovation through its consumers, cities and culture.”
Firmenich presented a multi-sensorial, fragrance experience, “Aesthetics of China” during the opening. Traditional Chinese aesthetics music (sound), movies (sight), food (taste), fragrance (smell) and textures (touch) were combined with modern Chinese beauty: Serene Utopia, Multifaceted Me, Poetic Data, and Root in Five to showcase Firmenich imagination and creativity.
Source: Firmenich