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dsm-firmenich Rebrands Personal Care Business as ‘A House of Science beyond Wellbeing’

Published on 2024-06-20. Edited By : SpecialChem

TAGS:  Sustainability / Natural Cosmetics    Skin Care    Hair Care    Sun Care   

dsm-firmenich Rebrands Personal Care Business as ‘A House of Science beyond Wellbeing’ dsm-firmenich, renowned for its innovative and sustainable credentials and alignment with the latest consumer trends, announces the evolution of its personal care business, now rebranded as "Beauty & Care: A House of Science beyond Wellbeing".

Solutions that Truly Promote Physical & Emotional Wellbeing

Built upon the pillars of Wellbeing, Holistic Beauty, Science, Sustainability, and Emotional Connection. The new home Beauty & Care not only addresses the rising demand for experiences that merge health, wellbeing, and beauty but also underlines the company's capacity to help the industry develop scientifically proven solutions that positively impact people's lives while respecting the planet for generations to come.

The concept of beauty has been evolving over the years. In a world that demands so much from us, consumers are looking for products that deliver more than just aesthetic benefits. Solutions that make them feel truly good about themselves, from the inside out, in harmony with their essence, unique needs, and concerns for the planet.

"We recognize that our role as a leading player in the industry is to promote a mindset shift that prioritizes the development of solutions that truly promote the physical and emotional wellbeing of consumers. Our brand delivers on that promise, by creating elevated moments of care, superior consumer delight, and a positive impact on both people and planet for generations to come," said Diana Duque-Zonneveld, head of Global Marketing Communications, Beauty & Care at dsm-firmenich.

To live up to this commitment, the company delivers much more than an extensive portfolio of skin, sun, hair, and scalp care innovative solutions. Alongside advanced UV filters, award-winning skin bioactives, the most in-demand beauty vitamins, and hair and scalp care solutions which are made from consciously sourced, produced, and designed ingredients; Beauty & Care recognizes the importance of blending science, technology, research, and expert craftsmanship, to offer consumers solutions that transcend wellbeing, uniting delight & care, becoming the ideal innovation partner for customers worldwide.

Source: DSM

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