TAGS: Sustainability / Natural Cosmetics
Two years ago, the formation of an unprecedented consortium named "DNA & Cosmetics" whose objective is to guarantee the traceability of plant-based raw materials was announced. Proof of the desire of the cosmetics sector to reinforce the transparency and security of supplies, a new step was taken at the beginning of March with the signing of a pre-consortium agreement by the historical players.
Need to Reduce the Environmental and Social Impact
This new phase is accompanied by a call for applications from companies, cosmetic groups, and ingredient suppliers, wishing to join the first cosmetics consortium serving the traceability of natural resources through DNA analysis.
This consortium revolves around DNA Gensee, a company specializing in the field of plant biotechnology, founded in 2012. The latter just announced a fundraising of €600,000 to support its growth and fulfill the irreversible demand for its genetic analyses of plants. Fortified by its own DNA analysis technologies and those of its network of very innovative partners, DNA Gensee offers manufacturers unique tools and a complete solution to face the major current challenges and risks:
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Demand for traceability and transparency by consumers who increasingly request proof of the origin and quality of products
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Risks related to abundant frauds, especially in the supply chains of raw materials such as spices, hemp, honey, spirulina, teas, aromatic plants, perfume plants, etc.
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Need to reduce the environmental and social impact, thanks to more rational and sustainable sourcing (objectives of the UN and the Convention on Genetic Diversity)
Players in the cosmetics sector, sharing the same values of rigor and respect for the consumer and the planet, can cooperate and participate in this approach to contribute to the common good and promote the sector.
The members of the consortium:
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Laboratoires Clarins
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Greentech
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L’Oréal Research & Innovation
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Groupe Nuxe
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Sederma
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DNA Gensee
Initiated in 2018 by DNA Gensee (innovative genetics small-sized company, created in 2012, based in Savoie France), an expert in DNA analysis of plants, algae, and beehive products, the "DNA & Cosmetics" Consortium aims to provide models to the cosmetics/perfume sector to ensure the safety of plant raw materials and allow for better control of natural resources from the plant to the consumer.
The cooperation between competing actors of the chain sharing the same conviction as well as their knowledge and know-how allows moving towards more ethical, more sustainable, and, consequently, more secure production models.
Source: Sederma
