TAGS: Skin Care Natural/ Organic
BioAktive has rebranded its range of plant-based silicone alternatives as Natralite™, part of a series of strategic changes that the company is making as it continues to focus on bringing innovative, functional, natural based ingredients to market for the personal care and cosmetics industry.
Natralite™ - A Range of Plant-derived Products
Now branded as Natralite™, it is a range of plant derived products which function as an alternative to silicone in cosmetic and personal care formulations feature a unique skin feel similar to that of a silicone oil, the proven skin caring benefits of natural oils and exceptional stability in formulations.
The rebranding consisted of a new brand name and tag lines for the product range, a new visual identity and expanded content.
Robin Willmann, BioAktive's Co-founder says "The rebranding reflects both the evolution of the company and the Natralite ™ range of products. We are continuing to develop this range and have plans to launch a third product in this range soon. Customer feedback on these products has been outstanding and there is a real need for products like Natralite that can function as alternatives to silicone oils."
Rebranding to Help Effectively Promote the Product Range
This rebranding is also geared at helping the company to effectively promote this product range with distributors and enter new markets.
"This rebranding will help support our distributors and partners in achieving better penetration and impact both in our existing markets and new markets we are entering as we continue to expand our footprint."
Currently the Natralite™ range features Natralite™ One, which is geared about skin care and has a composition including Thai Rice Bran Oil, and Natralite™ Camellia, which can be used in both hair care and skin care and has a composition including Camellia Japonica Oil.
All Products from BioAktive
Source: BioAktive