BASF has introduced a new concept of personalized cosmetics to meet growing consumer expectation for cosmetic products that reflect the individual needs and nuances of everyday world. Individual expression is among the most important megatrends currently shaping the cosmetics industry on a global scale.
Chassis Formulations for Face and Hair Care
BASF’s new concept is based upon diverse chassis formulations for face and hair care that, when combined with high performance boosters, enable consumers to create their own tailor-made products in harmony with their personal needs.
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That’s a balancing act for cosmetic manufacturers because it means that their products need to be effective for many while responding to the distinct wishes and needs of the individual. With our ingredients and formulation expertise, we are able to help our customers meet this challenge,” said Jason McAlpine, vice president business management personal care solutions Europe.
Formulations Provided with Two Boosters
To meet the challenge of different lifestyles, needs and preferences, BASF has designed four chassis formulations for face care that target different consumer groups according to age, and their preferences in texture and naturalness.
Each formulation is provided with two recommended boosters, for example to soothe and rejuvenate the skin, to offer urban protection or to increase skin firmness, that can be used to personalize the final application based upon consumers’ current needs. It is even possible to mix and match chassis formulations and boosters, resulting in countless combination possibilities.
For hair care applications, BASF’s new concept comprises of two chassis conditioner formulations and four boosters that offer volume, brilliance, anti-pollution, and suppleness to the hair – the latter two boosters being formulated according to the COSMOS Standard for Natural Cosmetics.
The components should be mixed in the hand and directly be applied to face and hair.
Source: BASF