TAGS: Decorative Cosmetic
Azelis has announced its new distribution agreement with Merck’s Surface Solutions business unit. Effective 1 November 2021, Azelis will distribute Merck’s range of effect pigments, functional materials and cosmetic ingredients in Australia, New Zealand (ANZ) and Indonesia for the Industrial chemicals, surface coatings, plastics, printing, personal care and food & beverage market segments.
Partnership in ANZ & Indonesia
This agreement reinforces Azelis' partnership with
Merck in Asia Pacific, which started with Vietnam in April 202 and now includes ANZ and Indonesia. It strengthens Azelis’ portfolio in ANZ and Indonesia with the addition of Merck’s first-class effect pigments, active ingredients and high-quality chemical materials.
“
This second agreement with our partner Merck in Asia Pacific is excellent acknowledgment of our key principals' trust in expanding their business footprint with us. We aim to streamline all aspects of the distribution process for our partners from supply chain management, distribution, sales and marketing to innovation and technology,” said Kimberly Chung, Azelis Asia Pacific Business development director.
Enhance Services Provided to Customers
Azelis’ commitment to growth and dedicated organization for each industry, coupled with its technical and market expertise, proved crucial for Merck’s decision to entrust Azelis with the distribution of their specialty portfolio.
To ensure business continuity and enhance the services provided to customers, all activities and employees under Merck’s Surface Solutions business unit in Indonesia and Australia will become part of Azelis. The agreement underscores Azelis’ commitment to organically grow with its key partners in Asia Pacific.
“
Thanks to our partnership with them, we increased customer intimacy with a strong technical focus and reduced business complexity across our lateral value chain. We are confident that together we will be able to also improve our business growth in ANZ and Indonesia,” commented Panutin Tantichuwet, head of commercial surface solutions Southeast Asia and Australia, New Zealand at Merck.
Merck's Range of Pigments
Source: Azelis