Hydroxyethyl urea provides excellent moisturization and is found in numerous personal care products like face, body, feet, and hand lotions and creams, anti-aging products, bath products, color cosmetics, depilatories, antiperspirants, hair shampoos, etc.
- Skin care: It is a strong moisturizer and humectant that helps the skin to hold onto water thus making it hydrated and elastic. It has a moisturizing ability similar to that of glycerin and provides a non-sticky and moist feel. It is used at a concentration of 20.6% in leave-on products, and 5% in sprays