From fixatives to film formers to emollient esters, Eastman innovative solutions help cosmetic formulators to create new products with tangible consumer benefits. Visit this technical center to learn the latest trends and gain easy access to Eastman product solutions, application guides and starting point formulations for skin and sun care, eye and face color cosmetics, hair care, and nail care.

Long Lasting Ingredients for Eyes and Face Color

Here you can discover the latest trends and Eastman innovative solutions for eyes and face color cosmetics. Be sure to review the application guide complete with links to technical data sheets for easy download. Access Eastman’s starting point formulations to help you jump-start your next project.

Current trends

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Social networking platforms have renewed the emphasis on the need to look good. Frequently sharing clicks with friends and family on social networks demands that people maintain an attractive physical appearance. The selfie culture has particularly brought the eyes and face into focus. Eye and face cosmetics are helping people appear healthier, fresher, and more attractive. These products highlight the distinctive features of the face, conceal flaws, and boost self-confidence.

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The wide range of eye and face cosmetics includes products for the eyelids, eyelashes, cheeks, lips, and skin. Products for the eyes include eye primer, eyeliner, mascara, eye shadow, and eyebrow treatments. For the cheeks and face there is face primer, foundation, BB cream, highlighter, setting spray, bronzer, blush, and concealer. And popular products for lips include lip gloss, lip liner, and lipstick. Each of these presents its own challenge to cosmetics formulators. With increasing emphasis on durability, the use of natural products, and considerations of safety and sustainability, the challenge is further compounded.

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Eastman solutions

Cosmetics formulators need innovative solutions to respond to market trends and meet changing consumer demands. New products must deliver tangible consumer benefits while meeting health and safety standards. Eastman is committed to developing new technologies and generating fresh ideas that make cosmetics formulators look good, and the company has a long history of supplying innovative ingredients to the personal care and cosmetics industry.

Eastman offers various types of ingredients for eye and face cosmetics, including adhesion promoters, plasticizers, fragrance fixatives, antioxidants, emollient esters, film formers, functional skin care ingredients, and preservatives. Eastman ingredients impart or further enhance the key performance attributes of eyes and face cosmetics. Major performance attributes include:
  • Smudge and transfer resistance for long-lasting coverage that looks fresh for an extended period without rubbing off on hands, clothing, surfaces, or other people
  • Superior pigment dispersion produces an even color, reduces pigment consumption, and reduces the time and energy required to achieve a homogeneous product
  • Improved gloss for products that demand a high-gloss finish
  • Compatibility with most lipstick oils for ease of formulation
  • Great solubility and compatibility with other ingredients helps formulators limit the number of ingredients in their inventory.

Application guide

Some popular Eastman products for eye and face cosmetics are summarized below. Click on the product name to download the corresponding technical data sheet (TDS).
Type of
SAIB adhesion promoters Eastman Sustane™ SAIB,
food grade, kosher

Eastman SAIB-90,
Eastman SAIB-90EA,
Eastman SAIB-100
Eastman Sustane™ SAIB and Eastman SAIB-90 are excellent for lipstick formulations due to their superior pigment-dispersing ability and compatibility with most oils commonly used in lipstick formulations. In addition, they improve transfer resistance in lipstick, lip gloss, and lip liner formulations.
Foral 85-E CG
Foral 105-E CG
Regalite R1100 CG
Foral™ 85-E CG and Foral 105-E CG hydrogenated rosins and Regalite™ R1100 CG hydrocarbon resin are also excellent options for lipstick and other lip care formulations. In addition to contributing excellent gloss and adhesion, they offer solubility and compatibility with a wide range of other cosmetics ingredients.
Foralyn 5020-F CG Foralyn™ 5020-F CG hydrogenated rosin resin is a cosmetic grade resin with good oxidative stability. Its low odor and low vapor pressure make it useful as a fragrance fixative. It contributes both adhesion and gloss to cosmetics formulations.
Film formers—water-
dispersible polymers
Eastman AQ™ 55S polymer Eastman AQ™ polymers are invaluable ingredients for color cosmetics formulations where water, smudge, and transfer resistance are critically important. These multipurpose film formers are suitable for foundation, eyeliner, and mascara formulations.
Functional skin care
Eastman GEM™ retinyl sunflowerate
Eastman GEM™ retinyl sunflowerate is a pro-retinol derivative composed of retinol and more than 70% healthy, unsaturated fatty acids. It is a stable, nonirritating, biobased antiaging ingredient. The product is manufactured using Eastman’s EPA award-winning GEM technology. At room temperature, it is a pourable liquid, supplied as a high-purity (>95%) assay free of carriers.
Eastman GEM™ retinyl linoleate Eastman GEM™ retinyl linoleate is a sustainably manufactured, high-quality antiaging ingredient. It is used in skin care formulations to impart antiaging properties.
Emollient esters Eastman GEM™ 2-ethylhexyl palmitate Eastman GEM™ 2-ethylhexyl palmitate is a high-quality ester for use in color cosmetics and skin care applications. It is manufactured using Eastman GEM technology, which significantly reduces energy use, carbon emissions, waste, and water usage compared to conventional processes.
Antioxidants Eastman Tenox™ BHT
Eastman Tenox™ TBHQ
Eastman Tenox™ BHT and Eastman Tenox™ TBHQ are food grade antioxidants developed for stabilizing various oils, fats, and cosmetics formulations against oxidative deterioration. They retard development of rancidity and extend product shelf life.
Preservatives Eastman benzoic acid, TG, flake
Probenz™ SG sodium benzoate, kosher
Benzoic acid or sodium benzoate is used as pH adjuster and preservative in cosmetic formulations. Benzoic acid works as an antifungal agent in topical therapeutic preparations.

Starting point formulations

Eastman offers starting point formulations to its customers to practically illustrate the use of its products. These formulations can help you jump-start your next project while incorporating high-performance Eastman ingredients. Try out these formulations as is, or study them to learn how you can make Eastman technology a part of your winning formula.
Starting formulation for eye and face cosmetics
Product Key ingredient Download formulation
Lip gloss, light GEM 2-ethylhexyl palmitate
Lip gloss, robust GEM 2-ethylhexyl palmitate
Lipstick Sustane SAIB
Vegan lip gloss Sustane SAIB
Water-based foundation Eastman AQ 38S
Waterproof mascara Eastman AQ 55S
Eastman ingredients for color cosmetics have been designed to enhance product performance. The company’s global team of personal care and cosmetics experts continually seeks new ways to help formulators improve product performance and the product development cycle. Eastman’s experienced technical support team can help you decide which ingredients are best for achieving your product performance goals and how you can incorporate them into your formulations. To learn more about how Eastman can help enhance the performance of your eye and face cosmetic products, contact Eastman today.


Case Studies from Eastman solutions for the personal care and cosmetics industry

Stable and non-irritating retinoid antiaging skin care with Eastman GEM™ retinyl sunflowerate

Four-page case study details why Eastman GEM™ retinyl sunflowerate offers an attractive alternative to retinol and retinyl palmitate for use in antiaging formulations. Even at low concentration, it is highly effective in reducing the appearance of fine lines, wrinkles, and uneven skin tone.


Improve water resistance in color cosmetics and sunscreens

At Eastman, you’ll find water-dispersible, film-forming polymers to perfect your water resistance and long-wear products. Eastman advancements in film formation provide improved smudge, transfer, and water resistance in color cosmetics and sunscreens, and Eastman formulations are tunable.

AQ polymers for cosmetics and personal care applications are linear, amorphous polyesters that disperse in water without the assistance of organic solvents, surfactants, or amines. Formulations containing AQ polymers reach a dry-to-touch state after a relatively short dry time.



Downloads from Eastman solutions for the personal care and cosmetics industry

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