Webinar
New additive provides longevity to your fragrance formulations
Consumers choose fragranced products mainly by the “top notes”. These first, dominating characters of the fragrance primarily influence the purchase decision. Adding longevity to the fragrance prolongs the “fresh from the bottle” experience, which consumers appreciate and leads to increased brand loyalty.
Finding a single additive to provide increased longevity to a wide range of fragrance families without affecting the fragrance character has been a challenge for formulators.
Register to attend this webinar to learn how longevity in fine fragrance can be obtained with Eastman Sustane CG 200 fragrance fixative.
The product is a specially formulated sucrose acetate isobutyrate (SAIB) derived from sugarcane and formulated with ethanol in an easy-to-handle liquid. Sustane CG 200 interacts with molecules in fragrance mixtures to lower vapor pressure and slow down evaporation.
It is especially beneficial for formulations with lower fragrance oil content such as eau de toilette and body spray. Testing data in alcoholic formulations, formulation recommendations and product properties & safety will be all be covered during the webinar.
Missed the live event? Register for this webinar and watch the recording now.
Presented By:
Ana Macedo
Stefan van der Burgh
Length:
20
min
Why should you view this webinar?
In this webinar, you will …
- Discover how you can lengthen scent and provide longevity to fine fragrances.
- Learn about the properties & safety of Sustane CG200 fragrance fixative.
- Discuss the test data and usage of Sustane CG200 in testing formulations.
Who should view this webinar?
- Fine fragrance formulators
- Fine fragrance marketers
- Personal Care R&D managers
Presenter(s)
Ana Macedo
Personal Care Technical Service Manager
-
Eastman
Ana Macedo was recruited by Eastman in 2021 to integrate the application development and technical services team into the personal care segment. Her focus is to share Eastman products and innovations with customers, bring new ideas from the market and convert these into innovative products for Eastman’s personal care portfolio.
Ana graduated from State University of Campinas (UNICAMP) with a B.Pharm in Pharmaceutical Sciences and postgraduate in Cosmetics Marketing Management from University of Barcelona. She began her career in 2014, at Solvay (Novecare), in the research and innovation department for personal care, focusing mainly on hair care innovation. In 2019, Ana joined Cargill Beauty, the personal care division of Cargill, as senior researcher. At Cargill she worked on natural-derived/green ingredients and transforming these into cosmetic solutions for customers.
Stefan van der Burgh
Personal Care Global Market Development Manager
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Eastman
Stefan has been in the Home Care industry for over 20 years in a variety of research, management and business development roles focusing on textiles, leather & water-intensive industries across companies such as Henkel, Taminco, Kemira and the (Inter)National Institute for Industrial Laundry & Dry Cleaning.