Sun care protection now has a latest mandate. Not only are consumers seeking and purchasing products that protect the skin from the damaging rays of the sun, but they are also seeking sun care with anti-aging benefits. According to The Skin Cancer Foundation skin cancer and photo-aging are directly related to sun exposure, and as consumers become increasingly aware of these factors, they seek products that offer efficacy as well as anti-aging benefits. The Skin Cancer Foundation further states that melanoma is the most common form of cancer of young adults 25-29 years old, and the second most common form of cancer for young people 15-19 years old. With the vast majority of mutations found in melanoma to be caused by ultraviolet radiation, it is clear that sun protection is a serious matter, and impacts consumers when they are making important decisions about sun protection, which directly affects the health of their skin. Technologies that fight premature aging and work to reverse damage are key to the latest R&D, as well as market demands. Complex technologies, innovative delivery, and formulations that are lightweight, non-comedogenic, and functional remain top of mind in today's market.