The Universal Selection Source: Cosmetics Ingredients

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Sun Care Meets Diverse Market Demands

SpecialChem / Nancy Jeffries – Jul 21, 2010

While the sun care market was impacted by the economic downturn in 2009, the sector continues to be a dynamic one. New innovations, demand in emerging markets, and an emphasis on value added benefits, like anti-aging, moisturizing, travel compatibility, light formulations, and new formats are proliferating. Brands, including La Roche Posay and L'Oreal, have collaborated on safe sun initiatives, with the Save Our Skin campaign, and products that not only protect the skin from the sun, but also provide a subtle glow, matte finish, and higher SPFs are hitting retail shelves.While sun care was impacted by the economic downturn in 2009, with growth slipping to 5%, down from 8% in 2008, the sector is still a dynamic one. Fresh innovations, demand in emerging markets around the world, and increased awareness of the risks of sunbathing have all impacted the market.According to Euromonitor, which places the retail value of the current global sun care market at $7.6 billion, forecast to grow to $8.9 billion in 2014, the demands for modifications in sun care products, including SPF numbers and efficacy, general innovation in anti-aging, moisturizing and other benefit-focused ingredients, and convenient formats, have all brought changes in product development and proliferation...

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