Sun care has come a long way since the days of reflective mirrors and baby oil. Consumer consciousness has been raised, advances in R&D achieved, and educational initiatives forged by numerous organizations and leading brands have placed the subject in the spotlight. Skin cancer and inflammatory responses caused by UVA and UVB exposure are on the public awareness agenda, with prevention, protection, and repair top of mind. With that, a plethora of multitasking products have entered the market. According to The Skin Cancer Foundation, more than 90 percent of the visible changes commonly attributed to skin aging are caused by the sun. In addition, skin cancer is the most common of all cancers, and more than 3.5 million skin cancers in over two million people are diagnosed annually. Guidelines issued by The Skin Cancer Foundation for preventing skin cancer, include using sun protection with an SPF of 15 or higher every day, particularly those products with broad-spectrum protection, to filter both UVA and UVB rays. The Foundation notes that products containing ingredients such as titanium dioxide, zinc oxide, stabilized avobenzone, and Mexoryl™, are most effective in offering broad-spectrum protection, and the Foundation's site offers listings of brands which feature their Seal of Recommendation, indicating the product has met specific requirements for safe and effective protection, and that the product has provided data showing that it safely "aids in the prevention of sun-induced damage to the skin."