Latest anti-aging products on the market today address not only facial skin, but the delicate area around the eyes that has borne the signs of stress and fatigue over time. Dark circles, puffiness, expression lines and wrinkles are all targeted by formulations, both high-tech and botanical, that offer solutions with anti-agers, nourishers, fillers and more. With a global market value in anti-aging skin care product sales placed at $19.9 billion in 2010, advanced technologies increasingly incorporated into mass market brands, and both the senior population, as well as those in their 20s and 30s seeking to either prevent or forestall the signs of aging, this is a growth market. Sampar of Paris launched a roller ball anti-aging eye care applicator, called Eye Rule, and LaRoche-Posay is treating the eye area with formulations targeting micro-inflammatory stress. The market is filled with innovative, creative brands.