The Universal Selection Source: Cosmetics Ingredients

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Oral Care Market Showing Growth

SpecialChem / Nancy Jeffries – Nov 16, 2011

The oral care market is offering a wide range of functional, as well as innovative options today. While it is a relatively mature category, value growth appears to be driven by whitening products, and comprehensive regimens are also a prime motivator at the counter. The category is set to grow by $3.5 billion during 2009 - 2014, according to Euromonitor, and a mix of the tried and true, including the Crest Complete Multi-Benefit Extra White + Scope line, as well as new, edgy formats, like Toothy Tabs, and natural and botanical additions from Kiss My Face and Nature's Gate, are also enlivening the category.

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