Cosmetic chemists are always searching for novel concepts and attractive product forms. Top quality new product development is essential to maintain and expand market positions. Products that provide multiple benefits via a selective combination of preferably natural ingredients and delivery systems are driving new product innovations.
Clearly, consumers want nature-based ingredients. The natural fragrance of essential oils characterizes many natural personal care brands and is valued by users. Consumers attach great importance to the verifiable natural effect of plants like aloe vera, calendula or roses, which in some cases have proven themselves for centuries. Natural product chemists are focused on finding unique chemical structures from plants that grow wild. A decisive factor for many buyers, however, is the guarantee that certified natural personal care products are manufactured without the use of animal tests.