The Universal Selection Source: Cosmetics Ingredients

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Natural Hair Coloring - a Growing Category

SpecialChem / Nancy Jeffries – Feb 22, 2012

Excitement surrounds a latest category of Natural Hair Colorants, which utilize herbs and botanicals to condition, as well as cover grey, and are said to be gentler to hair than traditional colorants. Environmentally safe and effective coloring agents, especially those that do not contain PPD (para-phenylenediamine), a chemical found in many hair dyes that has been linked with allergic reaction, have been on the radar of consumers for years. Research continues to focus on the creation of an effective colorant that is safe for the user and the environment. Environmentally safe and effective coloring agents, especially those that do not contain PPD (para-phenylenediamine), a chemical found in many hair dyes that has been linked with allergic reaction, have been on the radar of consumers for years. Research continues to focus on the creation of an effective colorant that is safe for the user and the environment. More sensitive products are growing, says Euromonitor, an indication that safe colorants and natural and plant-based colorants, may be a trend to watch, as consumers increasingly seek naturally derived products in categories across the board, including beauty. Colorants are growing in Latin America, and there has also been a surge in demand for protective and reparative products.

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