Today's hand, nail and foot care market provides opportunities galore to care for the extremities that serve us so well. The value of the global market for nail products, which includes nail varnishes, enamels, polish removers, treatments, home manicure products, cuticle softeners and nail strengtheners, reached $4.9 billion in 2010, with the hand care product sector, featuring products like moisturizers, emollients, and hand soothers for skin prone to redness, eczema, and irritation, reaching $2.3 bn. This is a market abetted by the do it yourself movement, and an economic environment that has led budget conscious consumers away from salons and into at-home style and treatment. Products today offer repairing, anti-inflammatory properties, revitalizing, aromatherapy, antioxidant protection, and breakthroughs designed to fade pigmentation, discoloration, and age spots. In addition, innovation, including the launch of Fusion Brand's Clean Anti-Bacterial Hand Moisturizer, as well as anti-aging and sun-damage repair products, continue to drive this fast-growing category.