Nail care, color and treatment have increased in recent years, with consumers giving themselves more manicures and pedicures at home. A weakened economy has boosted sales of polish; and increased awareness of hygiene in the face of germ transmission, has given rise to antibacterial, cleansing and moisturizing treatments as well. Innovative products with various textures and finishes, like Essie's matte colors, Peter Lamas Home Hand Spa Treatment System, with organic botanicals, and Biologique Recherche's Renewing Hand Care system, with White Clay and Hyaluronic Acid, to moisturize, cleanse and disinfect the nail cuticle area, are among the options. Trendy colors and expert care tips abound and new products offer safe formulas and socially concious merchandising.Nail care, color, and health form the new triumvirate in the marketplace. The category, which includes nail varnishes and enamels, nail enamel removers, treatments, home manicure products such as cuticle softeners and nail strengtheners, as well as hand moisturizers, and such combination products as hand and nail treatments to cleanse, exfoliate and soften, are turning in positive performance in terms of sales.As consumers continue to give themselves more manicures and pedicures at home, nail products have become the best performers in the color cosmetic arena, showing a 5% current value sales gain, according to Euromonitor...