The Universal Selection Source: Cosmetics Ingredients

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Men’s Toiletries Grow in Sophistication

SpecialChem / Imogen Matthews – Jun 22, 2011

According to Euromonitor, global sales of men’s toiletries were valued at $29bn in 2010, up 7.4% on 2009. This fast-growing market has been unaffected by the global economic crisis, although men are more price sensitive and expect more from the money they spend on grooming products. Men's skincare is the star performer, with 12% growth in 2009/10. However, according to researchers YouGov SixthSense, only one in four UK men use facial skincare. Attitudes towards what masculinity means are changing, so male specific grooming products are becoming the norm globally. Euromonitor report that 60% of all global men's grooming product sales were accounted for by five companies in 2010. However, niche brands, such as Kyuko for Men and Anthony Logistics for Men, are driving innovation in men’s grooming. Natural and organic formulations are also increasing in importance in the men's market.

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