There is an organization known as Certified Green Cosmetics which focuses on green makeup and green beauty products. Some members of this organization include Origins, Burt's Bees and Jason Naturals, among others. These companies qualify for the certified green cosmetics seal of approval. Green cosmetics aren't just supposed to be good for the consumer; they are also supposed to be good for the environment. They are designed to be completely sustainable and are supposed to be made with all natural ingredients. Some of the most difficult ingredients to use in cosmetics and keep the product all natural are emulsifiers and surfactants. There are a number of natural or green surfactants available to the cosmetic formulator. One true natural emulsifier is borax/beeswax which is used in some cleansing creams. But there are some disadvantages with natural emulsifiers in that they lack the strength and versatility of conventional or synthetic surfactants, although some people may disagree with this. However, technology is advancing very rapidly and new innovative green surfactants are being produced every day.