The Universal Selection Source: Cosmetics Ingredients


Fragrance Beyond Perfumery

SpecialChem / Nancy Jeffries – Jul 5, 2010

There is a world of fragrance expression beyond brilliantly packaged fine fragrances at retail counters. Whether plugging into the youth market, collaborating with design, art or advertising, today's aesthetics and sensibilities impact the uses of scent. As an accompaniment to art, or becoming the art itself, expressionistic perfumery knows no bounds. Scenting, sourcing, micro-encapsulating in baubles or balloons, fragrance is coming forth in surprising new forms, functions and locations.Whether plugging into the youth market, capturing a love story, or becoming art itself, arbiters of today’s expressionistic perfumery know no bounds. There are new technologies that dispense scent in retail environments, theaters, museums and cultural institutions; scent-infused fabrics and plastics; temperature controlled scent activation; and a variety of scent-encapsulation vehicles, from solid perfumes and sprays, to micro-encapsulation in baubles and balloons.While fine fragrance, scented bath products, and scented household products continue to garner consumer attention, new areas of scent exploration abound...

Be the first to comment on "Fragrance Beyond Perfumery"

Leave a comment

Your email address and name will not be published submitting a comment or rating implies your acceptance to SpecialChem Terms & Conditions

Online Course

Julian Hewitt
98 Days left to register

Thursday Jul 6 2017

By Julian Hewitt

Meet faster your high SPF & UVA targets. Julian Hewitt will share his unique expertise to help you select the right active(s), maximize their efficacy and ensure the photostability of the formulation.

232 Read More
Channel Alerts

Receive weekly digests on hot topics

Receive your alerts

Back to Top