According to Euromonitor International, retail sales of color cosmetics have been robust, with global sales reaching USD52 bn, and US retail sales reaching USD10 bn. Product innovation continues to bolster demand, and color cosmetics are forecast to increase. Nail product sales in the US reached USD1 bn in 2011, with nail polish technologies becoming particularly innovative, and unit prices of color cosmetics also increased overall in 2011. L’Oréal USA led the color cosmetics category with a 23% value share in 2011. According to Euromonitor International, value sales of premium products grew by 11%, while mass products grew by 4%, and American women continued to support the nail category, with nail products outperforming the other categories of color cosmetics. nnovative, performance and benefit-driven color was the name of the game, with luxury products combining glamour and quality with ease of application and moisturization at the top of the list, and ingredients such as murumuru butter and jojoba supporting claims.