The launch of Origins Organics signals a new phase in the development of natural and organic beauty products. No longer the domain of small cottage-industry brands, whose owners mix products in their kitchens, organic is now moving into the mainstream.
For some time, Estée Lauder has been ahead of the natural/organic curve, with its purchase of ultra-natural, ethically positioned brand Aveda and the creation of its own naturally-derived ingredient brand Origins back in the 1990s, to the recent acquisition of organic Canadian haircare brand Ojon. As the organic movement gathered momentum, Origins started to investigate how it could provide an authentic organic line of beauty products. "We wanted to ensure that we were formulating the most reliable, sustainable, high quality and authentic collection of organic products we could without compromising our prestige statue when it comes to aesthetics or efficacy, comments Origins global president and co-founder, Daria Myers.
According to the Soil Association, the global organic health and beauty market reached nearly £2bn in 2006.