While sales in the beauty industry in North American are certainly not robust, there are categories that will compel consumers to make a purchase.
-Multitasking products have great appeal. Like two-in-one shampoo & conditioners, multi use products combine more than one benefit: antiaging & sun protection, self tanning & firming.
-Overlapping of skincare and color cosmetics is another significant trend. Color products are increasingly formulated with skin care ingredients and skincare products more and more often include cosmetic features, such as skin brightening, evening and camouflaging.
-Natural/Organic personal care products remain part of a powerful global trend.
-Cosmeceuticals - the continued merger of cosmetics and pharmaceuticals – create skincare with increased efficacy and stronger and stronger claims.
-Nutriceuticals – the crosslink of skincare and nutritionally powerful ingestibles – is a young, underdeveloped market in North America.