Bath and body is a dynamic category that is being driven by functional, as well as luxurious brands. As consumers continue to be stretched for time, the shower and body wash category has seen innovation, creativity, and burgeoning sales. A number of products address not only cleansing, but functional serums to treat cellulite, tone the body, and invigorate and nourish the skin. Multi-use oils, like Lierac's Sensorielle, and Leonor Greyl's Magnolia, as well as designer-driven launches, like Donna Karan's Ultimate Cashmere Sculpting and Forming Body Serum, continue to populate the bath and body sphere. With the global market reaching $33.7 billion in 2010 and emerging regions, including Latin America, the Middle East, and Africa posting significant growth rates, this arena is ripe for innovation.