The Universal Selection Source: Cosmetics Ingredients

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Baby Care Market Variables

SpecialChem / Nancy Jeffries – Aug 25, 2010

The Baby Care market experienced volatility recently, as the economy has impacted purchases. However, natural formulas, rich emollients and ingredients including natural oatmeal, wheat, and antioxidant vitamins, have continued to support consumer choices. Just as demand for natural products in the food arena has increased, this has translated into demand for natural and organic baby care products as well. Aveeno has launched Baby Essential Moisture Shampoo, emphasizing the combination of nature and science; and Sweetleaf, by Thymes Essentials, featuring diaper balm, instant cleansers, and baby lotion, is combining Organic Chamomile, Organic Aloe Leaf Extract, and Organic Lavender, in its collection. Antioxidant-enriched suncare for children is also strong in the marketplace.The baby care market has experienced variable growth in today’s challenging economy. On the one hand, sun care, which has become the strongest subsector in the baby care product market, has garnered consistent growth, gaining 5% in 2009, according to Euromonitor’s US Baby Care Report; and on the other, product sales have been less dynamic in other segments of the market, due to a combination of factors, including a slowing economy and a declining birth rate...

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