The stage has been set for an influx of new alternative ingredients in the beauty and personal care industries. Not only are plant-sourced cells being utilized as anti-aging combatants, and mushroom-derived actives finding their way into brightening creams and lotions, but a new range of bio-based materials are being shown to visibly improve the appearance of the skin, add moisture and reparative properties, improve the shine and condition of dry and damaged hair, add natural emollients and cleansing properties to body care, baby care, and other cosmetic applications. This new world of naturally derived solutions has R&D scrambling for the next innovative ingredient source and high performance active to revolutionize the market. To that end, there appears to be no shortage of materials, non-chemical processes, and easy to formulate alternatives suitable for and supportive of the natural personal care market. When combined with initiatives that preserve and protect the communities from which these plant materials are sourced, the element of fair trade and global consciousness further enhances the overall value proposition.