Sun care, and in particular sun protection, is one of the fastest-growing segments of the personal care market
. Also, UV protection is now being incorporated into many daily-use cosmetic products (for example, facial skin care products and decorative cosmetics), as consumers become more aware that the need to protect themselves from the sun does not only apply to a beach holiday.
Today’s sun care formulator must achieve high SPF and challenging UVA protection standards
, while also making products elegant enough to encourage consumer compliance, and cost-effective enough to be affordable in difficult economic times. Efficacy and elegance are in fact dependent on one another; maximizing the efficacy of the actives used enables high SPF products to be created with minimal levels of UV filters, which allows the formulator greater freedom to optimize skin feel. Conversely, good product aesthetics encourage consumers to apply more products and therefore get closer to the labelled SPF.
Performance attributes to consider when selecting UV filters for cosmetic formulations