Moisturizers in Cosmetics
The term "Moisturizer
" resonates with the consumer and denotes improvement of skin, thus projecting the perception of healthy skin. In general terms, "moisturization" (or skin conditioning) is the kingpin of topical skin treatment
. Skin discomfort is not acceptable and moisturizers—containing primarily emollients and humectants – can help alleviate the symptoms of "dry" skin and uncomfortable skin symptoms
Moisturizers are misconstrued with terms such as "Humectants
" and "Emollients
", and are usually associated with skin or hair conditioning. So choosing the right moisturizer, skin hydrating agent, and skin softening/smoothing ingredients
requires knowledge of their chemical, physical and performance properties, as well as, how to best utilize them against the target performance claim and consumer perception and expectations.