Hydrotriticum™ PVP

PVP/hydrolyzed wheat protein PVP copolymer (and) Aqua. Hydrotriticum™ PVP by Croda acts as a film former and conditioning agent. Imparts gloss, manageability, body as well as shine and improved curl retention. Provides proven tightening and smoothing benefits to the skin from aqueous systems. It helps to define lashes in mascara preparations. Hydrotriticum™ PVP is used in leave-on/rinse-off conditioners, styling products, aqueous alcoholic and alcoholic systems, split end treatments, conditioning shampoos, moisturising skin creams, lotions, skin firming as well as toning treatments, color cosmetics, eye care, skincare - specific treatments, after-sun and male grooming - shaving.