TAGS: Sustainability / Natural Cosmetics Hair Care Sun Care Decorative Cosmetic
Seppic launches after many years of its research and conscious innovation EMOGREEN™ HP 40. This newcomer extends the high-purity sustainable EMOGREEN™ range of emollients.
Obtained by a patented process, EMOGREEN™ HP 40 is a textured and slightly viscous emollient.
Textured and Slightly Viscous Emollient
It is a new generation of emollients that offers an effective and sustainable alternative to heavy silicones, mineral oils, and other synthetic emollients. 100% Plant-based, this patented and inherently biodegradable emollient offers the solution of a more virtuous environmental footprint.
Versatile texturizing ingredient, EMOGREEN™ HP 40 imparts film-forming properties with a smooth enveloping and supple after-feel with no tacky effect. This outstanding multifaceted capacity will significantly enhance the efficacy and specific sought performance of any type of cosmetic application (skin care, make-up, sun care, etc.).
In particular, manufacturers and end-users of hair care products will definitely acknowledge the thermal protection performance of this emollient that offers the same sensory and applicative benefits of silicones (Dimethicone/Dimethiconol, Cyclopentasiloxane/Dimethiconol) without their drawbacks (greasy and sticky sensation).
EMOGREEN™ HP 40 helps to preserve keratin structure under thermal treatment in order to maintain the hair healthy and protected. Other additional performances such as anti-frizz, volume control, and easy combing have been demonstrated to the product’s substantivity on the hair fiber and its ability to smooth out the hair scales.
Other key benefits of this multifunctional innovative ingredient are its large compatibility in formulation along with ease of use and cold processability, further arguments in favor of eco-responsible concepts. With this new launch, Seppic consolidates its position as one of the CSR leading suppliers in the challenging hair care market.
Jennifer FRYSCHER, emollients product manager, stated,
“EMOGREEN™ HP 40 widens the field of possibilities of responsible and sustainable formulation in the hair care industry seeking to meet the challenge of strong efficacy demands and custom-made care”.
Explore Emollient Range from Seppic
Source: Seppic
