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Ouidad Launches Marine Ingredients-based Wave Create™ Collection for Hair Care

Published on 2013-04-23. Author : SpecialChem

Ouidad, reknowned for innovative products that create gorgeous textures for all hair types, continues their mission of healthy, beautiful curls and waves with the launch of the new Wave Create™ Collection. New products Sea Spray and Texture Taffy will turn any hair texture - particularly straight, lifeless hair - into coveted "day at the beach" waves.

Formulated with Ouidad's exclusive wave-making complex of natural seawater and mineral-rich sea salt crystals, new Wave Create Sea Spray creates a tousled texture while plant-derived humectants lock in waves. The ocean-derived seawater contains natural salts that help create a soft wave pattern in the hair. Vitamin-rich seaweed and algae extracts nourish limp, thin hair so strands are super hydrated, never crunchy or stiff.

For even the straightest hair that seems impossible to get waves, the Wave Create Texture Taffy, with its stretchy and fun consistency, is a flexible styling cream unlike anything the hair care market has ever seen. Featuring a unique Marine Complex, high in vitamins and minerals, Texture Taffy allows for easy molding to the hair and leaves every strand remarkably nourished and soft, without leftover residue. Best for creating summer-inspired waves all year long, Sea Spray and Texture Taffy can be used together or separately, allowing straight hair to be playfully tousled and undeniably sexy.

Sea Spray

  1. Key Benefits
    • Ideal for straight hair that has slight texture, as well as curly hair
    • An exclusive wave-making complex of natural seawater and mineral-rich sea salt crystals creates a tousled texture
    • Transforms hair into windswept waves
    • Free of parabens, sulfates, silicones, synthetic dyes
  2. Ingredient Benefits
    • Sea Water and Sea Salt: create volume and texture
    • Algae extracts: conditions hair and helps maintain elasticity; rich in B12 amino acids that deeply nourish
    • Sea Kelp: giant kelp seaweed extract includes a high content of vitamins and minerals to nourish curls; adds superior shine
    • Panthenol: vitamin B5 acts as a penetrating moisturizer

Texture Taffy

  1. Key Benefits
    • Ideal for wavy, even straight hair, that desires a sexy, tousled look
    • Marine Complex, high in vitamins and minerals, conditions and adds softness and shine
    • Creates long-lasting, natural-looking waves
    • Dries to a matte finish without a trace of a sticky residue
    • Free of parabens, sulfates, silicones
  2. Ingredient Benefits
    • Sea Kelp: giant kelp seaweed extract includes a high content of vitamins and minerals to nourish curls; adds shine
    • Algae Extract: a moisturizer that leaves hair supple and shiny
    • Milk Thistle Extract: a botanical extract rich in antioxidants to moisturize

About Ouidad

After years of working with curly hair in her exclusive salons, Ouidad developed a line of products specifically formulated for the unique needs of curly hair. Ouidad products deliver a lifetime of gorgeous curls by focusing on the building blocks of healthy hair, not just on the aesthetic, short term effects. All Ouidad products are gentle, deeply moisturizing and are guaranteed to help get hair into its healthiest condition. The formulations are lightweight and water soluble leaving hair free of residue or product build up.

Source: Ouidad


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