CINCINNATI -- Old Spice has announced new Hydro Wash body wash, the brand’s latest product innovation and newest addition to its Hardest Working Collection.
|Old Spice Brings Hydro Wash Body Wash with Fabulous Scent
Moisturizing Hydration Complex
Offering superior hydration with over 20% hydro-moisturizing complex
, new Hydro Wash features a thicker and richer lather that delivers unparalleled performance for guys that demand more from their grooming products. Old Spice also introduces the manly new scent, Steel Courage, across the Hardest Working Collection.
Old Spice Brand Director at Procter & Gamble, Janine Miletic said:
“We’re proud to support guys on their journey to legendary freshness with the launch of new Old Spice Hydro Wash body wash. This new shower innovation combines ultra-superior hydration with our long-lasting, masculine Old Spice scents. Guys, you’re smellcome.”
New Hydro Wash Features “Dual Stream” Formulation
New Hydro Wash features Old Spice’s proprietary “dual stream
” formula, keeping moisturizers and cleansers separate so that the moisturizers don’t wash away with the lather before hydrating the skin. Hydro Wash’s thicker and richer lather means less product down the drain, resulting in a better overall shower experience that leaves skin feeling hydrated and clean.
Manly New Scents
In addition to the popular Pure Sport Plus and Live Wire scents, the Hardest Working Collection welcomes a new, long-lasting masculine scent:
- Steel Courage– to its line-up of body washes and most powerful anti-perspirants, Odor Blocker and Sweat Defense.
- New Steel Courage – Old Spice’s daring new scent combines the energizing top notes of pineapple and warm rum with a mid-note of intoxicating clove, crisp pepper and sage. Hints of sandalwood and warm amber add a balanced finish. Steel Courage is also available in Old Spice 2-in-1 shampoo and conditioner.
Amped-Up Sweat Protection
The Hardest Working Collection also delivers on legendary performance with Sweat Defense and Odor Blocker anti-perspirants, Old Spice’s two most powerful forms.
About Procter & Gamble
- Sweat Defense Anti-Perspirant/Deodorant – Sweat Defense soft solid anti-perspirant/deodorant is Old Spice’s ‘gold standard’ delivering “stronger and longer sweat protection” for all-day dryness. Old Spice Sweat Defense delivers a 66 percent sweat reduction and is turbocharged with Old Spice’s proprietary BCD technology to trap and lock away bad odors as they occur while releasing fresh, manly scent in its place.
- Odor Blocker Anti-Perspirant/Deodorant – Odor Blocker is Old Spice’s most powerful invisible solid anti-perspirant/ deodorant, delivering legendary performance through stronger and longer sweat protection than its other collections and a 50 percent increase in BCD odor fighting technology that only Old Spice can claim.
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®
, Ambi Pur®
, Head & Shoulders®
, and Whisper®
. The P&G community includes operations in approximately 70 countries worldwide.
About Old Spice
Procter & Gamble’s Old Spice is the quintessential men’s grooming brand. With nearly 80 years as an American icon, Old Spice is the authority on the male grooming experience and has leveraged this heritage to become the No.1 selling anti-perspirant/deodorant stick and body wash brand with guys of all ages. Old Spice brings authenticity, performance and confidence to male grooming and offers a wide product portfolio for today’s man, including anti-perspirants, deodorants, bar soap, body washes, body sprays, after shaves and colognes.
Source: Procter & Gamble