TAGS: Sustainability / Natural Cosmetics Skin Care
Beauty for all, is inclusivity in the beauty industry. Colloidal oatmeal is an ingredient recognized for its versatile effectiveness and safe use. Oat COM, Oat Cosmetics’ colloidal oatmeal product, has molecules that are safe for sensitive skin and hypo-allergenic.
Oat COM is an inclusive ingredient, supporting skin protection, and sensitivity.
The functional ingredient is effective and trusted to feature in formulations targeting sensitive skin concerns. These characteristics also make Oat COM suitable for baby care products. Being a natural ingredient, which is also soothing and safe on the skin, it appeals to consumers looking for minimalist products they can trust.
Sensitive Skin Care for Babies
Oat Cosmetics have tested on a variety of skin types as well as across different genders and ages as we recognize that skin can behave and react differently to products.
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Male/Female
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Baby care
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Different skin types
Their ingredients target symptoms and concerns, therefore we test across a wide range of participants, experiencing these symptoms to ensure its products are inclusive.
It isn’t easy to trust cosmetic products for baby care, where their skin is so sensitive. The buying process for parents isn’t as passive as trusting the claims on the packaging. It includes research and recommendations to ensure the product is safe and effective before they use it on their baby.
Natural, simple skincare products are often the go to, as parents have more confidence in minimalistic ingredient lists, with names they recognize.
Colloidal Oatmeal’s soothing properties make it the perfect ingredient to support baby skin care products. The nourishing molecules also act as a skin protectant, promoting skin healing. These characteristics offer sought out enhancements to a formulation.
Nourishing Skin Care Routine Across Face & Body
Oats are well known for their nourishing properties. However, to benefit from their skin-friendly molecules topically, you can’t just use homemade remedies with oatmeal you have in the kitchen cupboard. Colloidal Oatmeal for skincare requires the raw oats to go through a technical process to extract the ingredient with a higher level of skin-supporting molecules.
As a natural, well-known ingredient in the food industry for its nutritious benefits, there are positive associations and trust in oats. Something you digest as part of a healthy diet instills confidence when applying to skin.
In the areas of sensitive skin and baby care, this trust puts its natural oat ingredients at an advantage. Especially in a beauty landscape where customers are looking for transparency from brands, and researching the fine print to ensure the ingredients are safe, and with high efficacy.
Popular skin care claims are being sought out across body care products. Elements of skin care routines such as soothing, moisturizing, and skin barrier repair are in rising demand for body care. In a recent Mintel report, 72% of customers agree that taking care of their body skin is as important as their facial skincare.
The soothing protective barrier that Oat COM offers works well across bath, body, and soap products, to offer additional daily skin support. Within a minimalist formulation, Oat COM can support a nourishing skin care routine, across face and body, for sensitive skin.
Oat COM is a well-rounded functional ingredient, trusted for sensitive skin, and tested across different skin types. With versatile characteristics that support face, body, and baby care formulations, Oat COM can enhance inclusive cosmetic products.
Explore Skin Care Range from Oat Cosmetics
Source: Oat Cosmetics
