CLEVELAND -- The Lubrizol Corporation is introducing five new personal care concepts at in-cosmetics show in London. Attendees visiting Lubrizol booth GG 20 have the opportunity to learn about the following new offerings:
|Lubrizol at in-cosmetics Global: Highlights New Concepts
for Skin Care, Hair Care and More
Skin Care Polymeric Emulsifiers
- In skin care, Lubrizol is introducing Pemulen(TM) EZ-4U Polymeric Emulsifier, an easy-to-disperse, robust and highly efficient solution for providing emulsion stability in skin and sun care products, combining a smooth texture and a pleasant fresh
- It is also highlighting innovative face color cosmetic formulas featuring the versatility of Avalure(TM) Flex-6 polymer to stabilize a variety of highly pigmented systems, from W/O to O/W emulsions, with soft after feel and comfortable wear
WOW MOM – Beauty Survival Kit
Lubrizol is also featuring a new concept targeting busy mothers that choose to be both 100% mother and 100% woman. Lubrizol assists in making this possible with its latest "WOW MOM
" beauty survival kit, offering active mothers an opportunity to indulge and care for their skin, and to have that special moment for themselves every day.
In bath & shower, Lubrizol is presenting a new concept, "Bubbly Break
": a unique combination of texture, feel and format. This set of solutions is designed to awaken the senses, bringing relief, energy and fun, through enhanced feel, foam, fragrance and flow.
Customers will be soothed by Lubrizol's ultra-mild cream formulated with Carbopol® Ultrez 20 polymer
, refreshed by the icy texture brought by Novethix(TM) L-10 polymer in the micellar gel and pampered by their body wash thickened with Glucamate(TM) VLT Thickener.
Carbopol® CLEAR for Hair Care
In hair care, a new rheology modifier with unprecedented versatility targeting styling applications is being introduced. Carbopol®
CLEAR polymer offers formulators easy access to a wide choice of product formats ranging from traditional styling gels
with brilliant clarity toward novel product textures, clays and waxes.
Molecular cosmetics and botanicals is also being promoted in the Skin Care Corner. Lipotec (booth GG 30) will be located in front of Lubrizol.
The Lubrizol and Lipotec teams have presented two technical seminars:
- Formulating for Sensitive Skin, Tuesday, April 4 at 13:50 -14:20 in Theatre 2
- Reprogramming the Skin for a Youthful Appearance, Wednesday, April 5 at 11:20 -11:50 in Theatre 2
Make-Up Bar – Color Cosmetics
Additionally, Lubrizol is presenting at the Make-Up bar where they are highlighting innovative face color cosmetic formulas featuring the versatility of Avalure(TM) Flex-6 polymer
to stabilize a variety of highly pigmented systems, from W/O to O/W emulsions, with soft after-feel and comfortable wear.
Finally, the Lubrizol pod in the Sustainability Corner is demonstrating the company's long history of responsible science and current sustainability solutions
A keynote presentation by Marie Ollagnier, strategic marketing manager for Lubrizol skin care, will be held on Thursday, April 6 at 13:00-13:30. The presentation, entitled, "From petrochemical roots to a sustainable future: how Lubrizol's history, grounded in science, led to our integrated approach to sustainability
," will discuss how Lubrizol's formulation expertise and understanding of product lifecycle can provide customers with a unique range of sustainability solutions.
About Lubrizol Personal and Home Care
Lubrizol develops, manufactures and markets a broad range of specialty chemicals for skin, hair care, bath and shower, surface care and fabric care. Its innovative ingredients and additives modify physical properties, enhance functional performance and deliver aesthetic benefits to drive key consumer product claims. The addition of Active Organics' botanical extracts and Lipotec's peptide-based active cosmetic ingredients strategically expands our product portfolio and builds upon its current capabilities, formulations expertise and global manufacturing footprint to take innovation to the next level.
About Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway company, is a market-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact. It is one of the leaders at combining market insights with chemistry and application capabilities to deliver valuable solutions to customers in the global transportation, industrial and consumer markets. Lubrizol improves lives by acting as an essential partner in the customers' success, delivering efficiency, reliability or wellness to their end users.
Source: Lubrizol Corporation