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Lolita Lempicka Unveils Elle L'aime Eau de Parfum; Expands in US Prestige Fragrance Market

Published on 2013-09-02. Author : SpecialChem

Iconic fragrance brand Lolita Lempicka introduces Elle L'aime, an enchanting new scent that radiates femininity and love.

Elle L'aime
Elle L'aime

One of the top 10 perfume brands in France, Elle L'aime marks Lolita Lempicka's biggest US launch in over a decade. Elle L'aime (which translates to "She Loves") pays tribute to what it means to be a woman. Rare, natural ingredients make up more than 50% of this luxurious Eau de Parfum, which is comprised of the following notes:

  • Top Notes: Bergamot, Neroli, and Lime
  • Mid Notes: Coco Essence, Jamine, Ylang-Ylang
  • Base Notes: Vanilla, Myrrh, and Sandalwood

"Elle L'aime marks a key US launch for Lolita Lempicka," says Bradley Horowitz, President and CEO of AMOREPACIFIC US, Inc. "This fragrance represents a fresh, modern direction for this iconic brand, and we are excited to work exclusively with Neiman Marcus to help solidify Lolita Lempicka's position within the US Prestige fragrance market."

Housed in a totem bottle as sumptuous and singular as the scent itself, Elle L'aime's sleek silhouette is adorned with an intricate pattern of gold letters spelling out "Lolita Lempicka."

About Lolita Lempicka

Lolita Lempicka is a French fashion designer and perfume creator During Lolita Lempicka's successful career in fashion design, she was brought to international fame by the launch of her mythical perfume "Lolita Lempicka", or "Le Premier Parfum". Launched in 1997 with a bottle in the shape of an apple, "Lolita Lempicka" at the top of the world's perfume sales ever since.

Source: Lolita Lempicka


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