TAGS: Skin Care
Kao Corporation to release Biomimesis Veil, a lineup of three skin care items from cosmetic brand est. The new products (an essence, a high-performance cosmetic diffuser and a cosmetic liquid) are the first practical application of “Fine Fiber Technology”.
Future Skin by Fine Fiber Technology
Fine Fiber Technology is a new method for embracing the skin with a veil-thin membrane made up of one extremely thin fiber. Once applied after essence as the final stage of night skin care, Biomimesis Veil maintains a rich, moist skin environment overnight. The company offers a futuristic skin experience starting from a single fiber.
Features of Biomimesis Veil Products
Biomimesis Veil is a two-stage care applied as the final step of night skin care. First, the user blends the Veil Effector (essence) into the skin. The Veil Diffuser (small high-performance device) set with the Veil Potion (cosmetic liquid) is sprayed gently over the skin.
Once applied, the potion blends into an ultrathin, translucent veil of a superfine fiber that stays in place overnight like a second skin and is peeled away the next morning. The veil helps to protect against dryness, maintains a moisture-proof environment- and replenishes the skin with ample moisture during sleep.
Kao is revamping the est brand to advance the new "Growing Beauty Together" concept.
est "Growing Partner" (beauty advisor) will propose "Future Skin by Fine Fiber Technology starting from a single fiber".
Kao will encourage the adoption of the new skin care routine by promoting its state-of-the-art Fine Fiber Technology in Japan and Asia.
Biomimesis Veil will first be released in December 2019 at six department stores in Japan and at Beauty Base by Kao. Kao will begin distributing them stepwise to other major department stores in Japan from 2020.
Source: Kao