TAGS: Perfumes & Fragrances
Kao will be releasing a high-end Eau de Parfum and Eau de Toilette luxury collection from Molton Brown, a British luxury brand, featuring a provocative collection of 27 fragrances, based on the concept, "which spearheads a pioneering new movement in British Perfumery; made by individuals, for individuals."
With the unveiling of this premium collection, they aim to establish brand recognition as a fine fragrance house, while expanding the brand's business operations in Japan and Asia in line with their global expansion strategy.
Scents Created Purely with an Individual Wearer in Mind
As a symbol of Molton Brown's strong dedication and passion as fragrance connoisseurs, Kao will be launching the collection: "Molton Brown Eaux de Parfum" and "Molton Brown Eaux de Toilette." This collection of exquisite fragrances was created with visionary perfumers from various age groups, backgrounds, and experiences. Based on the concept of "MADE BY INDIVIDUALS, FOR INDIVIDUALS", the scents were created purely with an individual wearer in mind, unrestrained by traditional concepts of age, or gender.
The packaging was created by Vincent Villeger, a renowned designer. The iconic, bold, and beautiful design incorporates a 70's style, and each bottle cap is unique. The concave reflective surface of the glass bottle references the brand's iconic lens, and the spherical cap was inspired by the architectural designs seen in London's Mayfair, the birthplace of Molton Brown. In addition, the outer box uses British-made bespoke paper with a debossed texture based on the brand's iconic compass design, resulting in a premium quality finish.
Along with the launch of the fragrance collection, it has developed an interactive profiling tool that enables "self-discovery" of individuality, assisting in selecting the fragrance best suited to individuals. Through analyzing emotional responses to sensory stimuli and expert consultation, every person is able to find their ideal fragrance.
British Luxury Lifestyle Brand Molton Brown
Molton Brown is an iconic British luxury lifestyle brand that gloriously holds a Royal Warrant for the supply of toiletries by appointment to Her Majesty, the Queen. The upscale brand offers a wide range of high-quality lifestyle products, including bath and shower gels, hand washes, hair care products, with a focus on bold fragrances and stylish packaging.
Since its inception in 1971 the brand has been committed to "Made in England," expertly blending rare and exotic plant ingredients sourced around the world in almost all of its products.
Currently operating in 72 countries worldwide, primarily in Europe, Molton Brown products are often found as amenities in luxurious hotels and airlines across the world. In 2005, the brand became a member of the Kao Group.
With the launch of this high-end fragrance collection, Kao aims to establish brand recognition for Molton Brown as a fine fragrance house and further expand its business operations in Asia.
At present, Molton Brown is actively expanding businesses in new markets around the world, and last year, it opened a flagship store in New Delhi, India.
Source: Kao