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Inovia at in-cosmetics Global: to Expand Natural Serums Range for Skin & Hair Care

Published on 2017-04-03. Author : SpecialChem

Inovia International has announced the extension to the range of Natural Serums. The original Truly Natural Serum range consisted of a selection of pre-formulated, challenge and stability tested serums that are good to go.

Inovia at in-cosmetics Global:  to Expand Natural Serums Range for Skin & Hair Care
Inovia at in-cosmetics Global: to Expand Natural Serums
Range for Skin & Hair Care

It has now enhanced that range with a range of selected and key actives to offer the consumer further enhanced benefits to form this unique Active Serum range.

Truly Natural Serum with Enhanced Benefits


The Truly Natural Serum range is 100% naturally derived. The unique water based products are protected from microbiological spoilage by a blend of pH independent, non-traditional preservatives all of which are plant derived and have efficacy data to show that bacteria, yeasts and moulds are eliminated.

Using the aqueous bases, the light day oil serum base and the rich night oil serum it has created 100% naturally derived ‘high end’ serums, to demonstrate it is now possible to create & purchase genuinely natural Serums with active claims.

Finished Product Concepts at in-cosmetics


As just a few examples of what is possible to create, Inovia International will have 12 examples of finished product concepts on our stand at in-cosmetics.

  • Anti-Pollution Light Oil Serum For Hair - This contains actives able to aid in the protection against sun and heat damage, while allowing maintenance of hair color and radiance. It also helps protect against daily external aggressions.
  • Anti-Pollution Rich Oil Serum For Skin - This contains actives able to help protect against visible signs of aging and also against daily external aggressions.
  • Anti-Pollution Aqueous Serum For Skin - The actives in this serum are able to boost cellular detoxification which helps against pollution and aging.
  • Anti-Aging Light Oil Serum For Skin - The actives are able to boost collagen concentration in the skin by 26% as well as visible reduction in wrinkles.
  • Anti-Aging Aqueous Serum For Skin - The actives in this are able to lighten and even out skin coloration from skin blemishes and age spots.
  • Macro-Nutrient Light Oil Serum For Skin - The active in this are able to provide hair with a boost to the vital macro-nutrients it needs to help maintain sufficient moisture levels.
  • Conditioning Rich Oil Serum For Hair - The active provides improved barrier function, moisturization as well as standardizing essential fatty acids.
  • Volumizing Aqueous Serum For Hair - The actives provide a boost to the hydration of hair, enhances the volume and overall health of the hair while significantly smoothing the cuticle and enhancing delivery of minerals to the hair shaft for optimal nourishment.
  • Brightening Under-Eye Aqueous Serum - The actives are able to provide support for anti-aging, anti-wrinkle, lifting, tightening claims while diminishing the appearance of dark circles and reduce under eye bags.
  • Redness Reduction Aqueous Serum For Skin - This contains actives that instantly reduces skin redness induced by UV radiation – after a single application. It works by using powerful naturally anti-inflammatory ingredients that soothe the skin. It also has a high antioxidant level to protect against free radicals.
  • Soothe, Protect and Regenerate Oil Serum - For Skin The active used is rich in essential fatty acids which ease inflammatory processes while supporting the recovery of the skin barrier.

About Inovia International

Inovia International, part of the Stanchem Group, was established in 2004. Inovia is one of the leading supplier, as well as being a recognized leading contract manufacturer, to the cosmetic and personal care industries, built upon a reputation for quality and integrity. Inovia is exhibiting on R#31 at in-cosmetics.

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Source: Inovia International
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