PARIS -- Following the success in Europe and Asia, IMERYS Minerals is launching ImerCare™, its natural minerals for cosmetics product range in the Americas at the forthcoming Supplier's Day event in New York.
The ImerCare™ product portfolio is the result of IMERYS' unique knowledge of mineral technology combined with application expertise and a commitment to New Product Development to select the most suitable mineral and grade to improve the formulation of cosmetic products. This multi-mineral range is made up of Kaolin, Perlite, Mica and Diatomite.
The ImerCare™ natural minerals portfolio offers cosmetics producers an unparalleled set of properties including absorption, opacity, matting and softness. All of these attributes can be optimized to meet individual formulation requirements through selective sourcing and processing control.
The expansion of ImerCare™ outside Europe and Asia will offer multinational companies the ability to source the same high quality standard grades across the world. In addition, it will also answer local market needs such as polyethylene beads replacement in shower gels and anti-dandruff shampoo with enhanced foaming capabilities following the recent launch at
Visit Imerys Minerals at Booth 142 at NYSCC (New York Society of Cosmetic Chemists) Supplier Day 2014, 13-14 May, Edison, New Jersey.
About IMERYS & ImerCare™
The ImerCare™ natural mineral range combines IMERYS' unique knowledge of mineral technology with an unrivalled depth of application expertise. With a range of more than 25 different natural minerals in its portfolio, IMERYS is the world leader in industrial minerals. Its expertise allows the company to explore and develop new natural mineral based products for the personal care industry.
About Imerys Group
The world leader in adding value to minerals, Imerys is active in 47 countries with more than 240 sites and achieved more than 3.6 billion in sales in 2011. Combining high-quality mineral resources with advanced industrial know-how and technologies, the Group designs, manufacture and sells mineral-based specialties that enable its customers to improve product performance or process efficiency. Imerys specialties have applications in a wide range of industries, including construction, food, personal care, paper, paint, plastics, ceramics, telecommunications and energy.