PARIS -- Following the success in Europe, Asia and North America, IMERYS Minerals will launch ImerCare™, its natural minerals for Personal Care product range in South America at In-Cosmetics Brasil on September 9-10, 2014.
The ImerCare™ product portfolio is the result of IMERYS' unique knowledge of mineral technology combined with application expertise and a commitment to New Product Development to select the most suitable mineral and grade to improve the formulation of cosmetic products. This multi-mineral range is made up of Kaolin, Perlite, Mica and Diatomite.
The ImerCare™ natural minerals portfolio offers personal care producers an unparalleled set of properties including scrub, absorption, opacity, matting and whitening. All of these attributes can be optimized to meet individual formulation requirements through selective sourcing and processing control.
The launch of ImerCare™ in South America makes the brand truly global and offers multinational companies the ability to source the same high quality standard grades across the world. It will also answer local market needs and current global trends such as polyethylene beads replacement in shower gels and anti-dandruff shampoo with enhanced foaming capabilities.
ImerCare™ is ECOCERT certified. This accreditation further emphasizes the “naturalness” of the perlite selected and produced by Imerys for the cosmetics industry, offering new developments and opportunities.
About ImerCare™ from IMERYS
ImerCare™ performance additives improve functionality and sensory perception of personal care products and cosmetics.
From scrubs to face powder, from toothpaste to hair and body care, ImerCare™ products enable formulators to achieve desired specifications using natural minerals in place of synthetic additives.
Sourcing from its own mines and processing facilities, IMERYS closely monitors quality while ensuring reliable raw materials for the cosmetics and personal care industries.
The world leader in mineral-based specialty solutions for industry, with €3.7 billion revenue and 15,800 employees in 47 countries, IMERYS transforms a unique range of minerals to deliver products that are essential to its customers' products and manufacturing processes.
Combining expertise, creativity and attentiveness to customers' needs, the Group's 28 research centers employ a network of 300 scientists and engineers to develop solutions in line with its determined approach to responsible development.