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Givaudan Introduces Inspiring Sensory Concept - Augmented Soap Box

Published on 2017-05-02. Author : SpecialChem

Bar soaps are the most traditional of the personal care products. The overall sales of soaps, bath & shower products grew by +15% between 2010-2015 ant the expected CAGR is 5.6% until 2020 in mass and luxury categories.

Givaudan Introduces Inspiring Sensory Concept - Augmented Soap Box
Givaudan Introduces Inspiring Sensory Concept - Augmented
Soap Box

Augmented Soap Box


Leading the trends of inspiration for tomorrow’s products, Givaudan Active Beauty has designed a new way of engaging consumers’ senses with fragrances and active ingredients at the same time. Based on the synergies between its perfumers, market insights and biologists’ teams, Givaudan Active Beauty experts have crafted a new concept named “Augmented Soap Box”.

Bar Soaps & Paste Soap Concepts


Consumers will be conquered by the visual, smell and benefits of 8 bar soaps and 1 paste soap concepts presented below:


This concept box offers products combining long-lasting effects, multi-sensory experiences, unique and pleasant textures and non-aggressive & natural formula.

Emilie Venera, Scientific & Technical Support Manager, said:

“The Active Beauty augmented soap box has been achieved through the harmonious work of Active Beauty, Fragrances and Soaps’ Laboratory experts. It illustrates our strong commitment to offer to our customers a large choice of innovative soap concepts with high efficiency and gorgeous & addictive fragrances."

About Givaudan

Givaudan is one of the global leaders in the creation of flavors and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavors and fragrances that ‘engage your senses’. The Company achieved sales of CHF 4.7 billion in 2016.

About Givaudan Active Beauty

Givaudan Active Beauty offers an extensive portfolio of innovative active cosmetic ingredients designed to bring beauty to the world. Inspired by the beauty needs of consumers worldwide, Active Beauty offers award-winning products for an expanded range of benefits including anti-ageing, self-tanning, soothing, hydrating, cooling, and more. Its cutting-edge technologies draw on science and nature to create high performing molecules and functional agents, including customized carrier systems. Part of the Fragrance Division, Active Beauty leads the market in crafting innovative products supported by our strong expertise in advanced and applied sciences.

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Source: Givaudan Active Beauty
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