TAGS: Sustainability / Natural Cosmetics
Givaudan Active Beauty launches Natural Antioxidant Solution [N.A.S.]™ Rosemary 01, a functional cosmetic ingredient that challenges butylated hydroxytoluene (BHT) by outperforming its efficacy in a natural and organic way.
Superior to BHT & BHA
The new ingredient offers antioxidant benefits superior to BHT and BHA and some natural solutions while protecting botanical oils and stabilizing colors.
[N.A.S.]™ Rosemary 01 is an organic certified ingredient crafted by green fractionation from handpicked rosemary leaves, sustainably sourced mainly in the Atlas mountains of Morocco. Controlled through IDPack, an exhaustive set of analyses including botanical observation, DNA analysis, HPTLC and HPLC measurement, this antioxidant solution is able to offer pure and natural claims to the cosmetics market.
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The current set of synthetic antioxidants used in cosmetic products, such as BHA, BHT and synthetic tocopherols, are effective but contested by an increasing number of consumers. Our scientists rose to the challenge of finding organic and even more efficient alternatives to offer formulators a sustainable way to create finished cosmetic products with 100% natural origin ingredients,” commented Yohan Rolland, global category manager.
Outperforms Synthetic Antioxidants in All Categories
Several tests were performed to demonstrate the efficacy of [N.A.S.]™ Rosemary 01 compared with synthetic antioxidants. All demonstrate higher efficacy on aggressive temperature and light exposure conditions, showing that the ingredient is:
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A better antioxidant, 2.3 times more efficient than BHT, and 3.3 times more efficient than BHA
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Able to protect an oil-soluble coloring agent in MCT more than 2 times better than BHT and synthetic competitor
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Able to protect water-soluble colorings agents in emulsion more than 2 times better than BHT and synthetic tocopherols
[N.A.S.] ™ Rosemary 01 outperforms synthetic antioxidants in all categories, making it one of the best natural alternatives in the cosmetics market.
Givaudan’s Range of Antioxidants
Source: Givaudan