TAGS: Natural/ Organic
Skin Care
Givaudan Active Beauty unveils Nootropics, a collection of six natural and traceable extracts featuring Guarana, Ginger, Green tea, Gotu Kola, Ginkgo and Green coffee, well-known among the industry and consumers for their impressive functions as food supplements and their cosmetic properties.
Nootropics- Mind Boosting Supplements
From soothing and purifying to
moisturizing and
well-aging, each extract possess powerful benefits when formulated into cosmetics offering consumers natural and sustainable alternatives. Nootropics are mind boosting supplements able to improve executive functions. such as memory, creativity and motivation.
Not only dedicated to food supplements, Nootropics also bear impressive properties for the beauty industry. The skin needs daily protection from both environmental stressors and internal factors which greatly injure its appearance. More consumers are looking for natural solutions allowing them to meet the needs of their skin in order to guarantee a “feeling good” appearance.
“
Right after food supplements, skin care is the second most popular vehicle for products mentioning “nootropic”. Our consumer insights study confirms that globally, 81% of consumers agree that well-being is connected to the beauty of the skin. Furthermore, 88% of consumers globally have used food supplements, especially in China, where they put a greater emphasis on well-being in their life. With the large increase of food supplements consumption, the use of those natural extracts into beauty products will interest consumers,” said Melanie Duprat, global category manager.
Six Natural Extracts for Well-aging
The Nootropics collection introduces six natural extracts:
-
Green Tea – The well-aging agent sustainably sourced in the preserved land of Sichuan in China, Green tea extract provides the best antioxidant activity and is an excellent cosmetic active for well-aging
-
Ginger - The regenerating ingredient freshly harvested and sun dried for more than 40 days before extraction, the ginger extract is perfect for regenerating and calming skin care products
-
Guarana - The powerful seed sustainably sourced in Brazil with 100 percent traceability guaranteed with Bahia origin, our RitualEssenz™ Brazilian Guarana is rich in caffeine (9-11 percent), a much higher percentage than coffee beans (1-2 percent)
-
Green Coffee – The invigorating ingredient working with suppliers that only use manual harvest allows Givaudan to get the best quality of raw material. Rich in phenolic and chlorogenic acids, green coffee is known for its topical anti-aging and firming applications, as well as a marked slimming action
-
Ginkgo – The resistant leaf cultivated in the province of Jiangsu in China and used in traditional Chinese medicine for more than 4000 years to increase vital energy, Ginkgo extract appears to be an excellent antioxidant ingredient
-
Gotu Kola - The natural toning plant sustainably sourced and hand-picked by local communities in Madagascar, Gotu Kola is an adventitious plant well-known for its anti-wrinkle and calming properties
Givaudan’s sourcing approach allows the company to build strong relationships with local farmers and communities for many of its ingredients. With that in mind, Givaudan Active Beauty partners with local suppliers dedicated to sustainable practices, to preserve and to show the love for nature through impactful actions.
Source: Givaudan Active Beauty